USA 1982, video, col, sound, 3:13 min
- realized by:
- Dara Birnbaum
- cast&crew:
- camera:
- Dara Birnbaum, Art Nomura
- music:
- Jimi Hendrix
- appearance:
- Lisa Limber
- assistance:
- Dorit Cypis, Simeon Soffer
- available copies:
- Electronic Arts Intermix - EAI:
- video, sound
- available for rent
- synopsis: Copyright Electronic Arts Intermix, New York. See the EAI Online Catalogue for further information about this artist and work
- Commissioned by VideoGram International, Ltd., for a videodisc of music by Jimi Hendrix, Fire! uses the stylized visuals and pacing of a music video to critique the representational economies of sexuality and consumerism. Translating the psychedelic fervor of the Hendrix song into a contemporary visual vernacular, Birnbaum similarly recasts the lyrics' meaning. A young woman is the "protagonist" of a fragmented narrative in which Birnbaum re-frames images of American consumerism and commodities - fast food, cars, the exchange of money. Birnbaum calls attention to the woman's relation to the advertising image: she is consumed as she is consuming.
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